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graphic Obese black kids: caused by more TV ads? graphic
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~Tsuki~
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PostPosted: Tue Apr 04, 2006 1:48 pm    Post subject: Obese black kids: caused by more TV ads?

Rolling Eyes This has got to be the most dumbest. I mean it's the parents who let the kids buy the food. lol

http://www.wsbtv.com/health/8457945/detail.html

Quote:
Obese Black Kids: Caused By More TV Ads?
Study Shows More Fast-Food Ads On Black-Oriented TV

POSTED: 9:04 am EDT April 4, 2006

CHICAGO -- There are far more ads for fast food and snacks on black-oriented TV than on channels with more general programming, researchers report in a provocative study that suggests a link to high obesity rates in black children.

The results come from a study that lasted just one week in the summer. Commercials on Black Entertainment Television, the nation's first black-targeted cable channel, were compared with ads during afternoon and evening shows on the WB network and Disney Channel.

Of the nearly 1,100 ads, more than half were for fast food and drinks, such as sodas.

About 66 percent of the fast-food ads were on BET, compared with 34 percent on WB and none on Disney. For drinks, 82 percent were on BET, 11 percent on WB and 6 percent on Disney; and for snacks, 60 percent were on BET, none on WB and 40 percent on Disney.

The study in a pediatric medical journal accompanies separate research: a study indicating kids consume an extra 167 calories, often from advertised foods, for every hour of TV they watch; and a report suggesting even preschoolers get fat from watching more than two hours of daily TV.

The articles appear in April's Archives of Pediatrics & Adolescent Medicine, a theme issue on media and children's health released Monday.

The studies clearly illustrate "that the media have disturbing potential to negatively affect many aspects of children's healthy development," Amy Jordan of the Annenberg Public Policy Center at University of Pennsylvania wrote in a journal editorial.

"Such evidence offers increasing support for the American Academy of Pediatrics' recommendation that children older than 2 years spend no more than two hours per day with screen media, preferably educational screen media," Jordan said.

Still, Jordan said the ads study doesn't prove that a disproportionate number of commercials for unhealthy foods causes black kids to become overweight, and said more research is needed "to more convincingly directly tie exposure to effects."

Obesity affects about 18 percent of black children, compared with about 14 percent of white youngsters, according to 2001-02 data. The rate was almost 20 percent for Hispanics. New estimates coming later this week are expected to show the numbers have increased for both blacks and whites.

BET spokesman Michael Lewellen said BET's target audience is blacks aged 18 to 34 and said its programming "does not target children." He also questioned the study's methods since the researchers included ads shown during prime time, "when virtually all networks target adults."

The researchers examined ads shown from 3 p.m. to 9 p.m. for one week last July. Programming generally was music videos on BET; cartoons and talk shows on WB; and cartoons and kid-oriented shows, including "That's So Raven" and "Kim Possible" on Disney. The same programming is offered during the school year, said Corliss Wilson Outley, a University of Minnesota researcher and the lead author.

While Disney is not an advertiser-supported channel, the researchers counted company-announced sponsors of Disney programs as commercials. McDonald's Corp. was the leading fast-food advertiser.

Outley said black children are an attractive target for fast-food companies because many live in neighborhoods with easier access to fast food than healthier food.

The goal is to "get kids hooked at a very early age" so they become lifelong customers, she said.

McDonald's spokesman Bill Whitman called the study "a bit misguided" and said McDonald's doesn't single out black children.

"Our marketing strategy encompasses young people as well as adults and we do that through various media and marketing strategies that cross all demographics," Whitman said.

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Kudasai Hiroki
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PostPosted: Tue Apr 04, 2006 9:04 pm    Post subject:

I grew up on fast food and snacks. I'm 150 soaking wet. You know why?
MY PARENTS MADE ME GO OUTSIDE AND PLAY!!!!

I didn't sit inside all day playing video games and watching the "junk food ads" on TV! I whole heartedly agree with Tsuki. It's the PARENTS that buy the food. It's the PARENTS that are supposed to regulate what their children watch, eat, and do. That's who is supposed to raise children. Not socioty, not television, and not the schools. PARENTS!!!

Apparently this notion of parents raising children has been lost in the great "blame game" that has been played over the last couple of decades. "It's the music that makes them do it." "It's the programming on television that makes them do it." "It's the schools fault for not properly educating them."
If there is something wrong with a child, somewhere down the line the parents could have done something to prevent it. Whether it involved getting medication for a "chemnical imbalance" or just plain ol' fashioned DICIPLINE!

K. I'm finished now.

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PostPosted: Wed Apr 05, 2006 11:09 am    Post subject:

The role of parenting is slipping away. Might be that parents, while they like kids, also want careers with them. Finding the balance between the two is tricky. Living lives that require two incomes does mean that unless the job can be structured so that the parents have time with their children, that things are going to be lost.

As for adverts apparently targeting a particular minority, it's quite possible. Especially since they say the words "demographics" in their marketing campaign. They're tailoring the advertisements to the people most likely to respond to them, just with the marketing data they get. Now we're seeing what their demographics have already told them - kids will draw parents into making fast food purchases, or parents will do it themselves.

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kurjohoto the III
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PostPosted: Wed Apr 05, 2006 12:22 pm    Post subject:

You are right parnets are to blame. They aren't doing their job some when there kids grow up to be overweight and lazy. They find someone video games, tv, media somebody to blame besides themselves. It really is absurd.

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Girkon
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PostPosted: Wed Apr 05, 2006 1:22 pm    Post subject:

The business I feel is less at fault in the whole thing. They're just doing what a business does, and thats advertise. Though at the same time blaming parents isn't gonna change anything either. It's the penultimate piece in the mass blame game already started that eventually comes full circle.

Blaming isn't gonna solve the problem one way or the other for either side. The solution is pretty simple, it just requires a shred of common sense that has been lost to the populace for along time now ever since it was thought that all your problems can be solved if you have someone else take responsability for you.

The core of laziness is indeed that line of thinking.

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Zzyxx
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PostPosted: Wed Apr 05, 2006 1:30 pm    Post subject:

You know i think it is funny.
It used to be that if a kid got in trouble at school the parents would back the teachers.
Now little Johny can do no wrong,
And it's obviously tv that makes him fat.
And the M rated games he's been playing since he was six make him violent.
Mom and dad,
Where did you go?

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PostPosted: Wed Apr 05, 2006 3:16 pm    Post subject:

Girkon wrote:
Though at the same time blaming parents isn't gonna change anything either. It's the penultimate piece in the mass blame game already started that eventually comes full circle.


I have to respectfully disagree with you here, but then again, I've a twisted opinion on the matter - I see too many parents willing to point the finger at media and businesses and anyone else but themselves, but their immediate reaction when you attempt to make them take any responsibility is "Let's just stop with the blame game".

To an extent, I have to admit that I do think that advertising is unfairly targeting kids these days (selling a fruit cup with a double cheese burger is somehow a "smart choice" now?), but there's a place where a parent has the right to simply say NO and that be the end of it. Instead, they expect that Barney will teach them manners, Ronald McDonald will feed them nutritious meals, and Rockstar will give them wholesome entertainment.

I don't think the blame game can end until people decide to take charge of their lives; in my opinion, those truly responsible need to be reminded of that until they finally get it. Otherwise, only the voice of those who want something for nothing will be heard by day's end.

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