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Shino
Fade into this fantasy, caught in the web of time
Age: 49
Gender: 
Joined: 15 Sep 2002 |
 Posted: Wed Apr 26, 2006 2:10 pm Post subject: M$ continues it's march to take over the world |
By buying one company at a time. This time... a company that does in game advertising... Massive.
http://www.gamespot.com/news/6148363.html
| Gamespot wrote: | Report: Microsoft to buy Massive
Wall Street Journal says software giant looking to pick up major player in emerging in-game advertising market.
By Brendan Sinclair, GameSpot
Posted Apr 26, 2006 10:01 am PT
If there's a trend analysts have pegged for rapid growth in the gaming industry's near future, chances are Microsoft has a stake in it. The Xbox 360's Xbox Live Marketplace is putting digital distribution and micropayments into action, and according to a new report, Microsoft is looking to buy into the emerging in-game advertising market to the tune of a few hundred million dollars.
The Wall Street Journal (subscription required) is reporting today that Microsoft plans to acquire Massive Inc., with sources pegging the price tag on the deal somewhere between $200 million and $400 million.
Massive's consistently expanding client list includes NCsoft, Atari, Eidos, Konami, Codemasters, Vivendi, THQ, 2K Sports, Spark Unlimited, Acclaim, Ubisoft, and most interestingly, Sony Online Entertainment. Currently, Massive provides in-game ads for SOE's The Matrix Online and PlanetSide.
But even if the acquisition becomes a reality, don't expect to see Halo 3 ads in SOE games anytime soon. SOE PR director Chris Kramer told GameSpot that the company has approval control over every ad served in its games. "As far as we are concerned right now, it's business as usual for both the Matrix Online and PlanetSide," Kramer said.
In-game advertising is clearly poised to grow in the coming years, but there's debate over just how rapid that growth will be. Earlier this month, Massive's own CEO pegged the market at $1.8 billion by the end of the decade, while the managing director of The Wall Street Transcript showed even more enthusiasm in January by projecting the market to reach $4 billion by the end of 2008. |
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So many games... so little time
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Razer
4934 5157 5662 5658
Gender:
Joined: 07 Oct 2002 |
| Posted: Wed Apr 26, 2006 2:26 pm Post subject: |
Another sign that in the near future there will be one consistant game company/outlet.
and one race (see Mind of Mencia for details). |
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Me Trusty Axe (Axe)
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ScrumYummy
bunnyhunches of scrums
Gender: 
Joined: 29 Jun 2005 |
| Posted: Wed Apr 26, 2006 7:06 pm Post subject: |
They're doing this just because they can. the Morons  |
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-Scrum-
..it borked. :D |
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Nogrick
Everybody DANCE!
Gender:
Joined: 30 Sep 2002 |
| Posted: Wed Apr 26, 2006 11:23 pm Post subject: |
In game advertising blows. I don't want to pick up a Whopper to restore my health.  |
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Shino
Fade into this fantasy, caught in the web of time
Age: 49
Gender:
Joined: 15 Sep 2002 |
| Posted: Thu Apr 27, 2006 8:43 am Post subject: |
| Nogrick wrote: | | In game advertising blows. I don't want to pick up a Whopper to restore my health. |
You're right, it does. But with development costs rising so fast, it's a necessary evil unfortunatly. |
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So many games... so little time
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Wins 190 - Losses 169
Level 21 |
EXP: 11590
HP: 3150
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STR: 1050
END: 1050
ACC: 1200
AGI: 1200
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Bianco & Nero (Sabers)
(500 - 600) |
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Nogrick
Everybody DANCE!
Gender:
Joined: 30 Sep 2002 |
| Posted: Thu Apr 27, 2006 12:10 pm Post subject: |
| Shino wrote: | | Nogrick wrote: | | In game advertising blows. I don't want to pick up a Whopper to restore my health. |
You're right, it does. But with development costs rising so fast, it's a necessary evil unfortunatly. |
Cliffy B says there is no reason Gears of War shouldn't cost $20. So why the will it be $60. Because esomebody is greedy.  |
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Wins 66 - Losses 50
Level 13 |
EXP: 7338
HP: 2550
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STR: 850
END: 850
ACC: 1000
AGI: 1000
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Steel Chair (Mace)
(350 - 510) |
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Shino
Fade into this fantasy, caught in the web of time
Age: 49
Gender:
Joined: 15 Sep 2002 |
| Posted: Thu Apr 27, 2006 12:32 pm Post subject: |
| Nogrick wrote: | | Shino wrote: | | Nogrick wrote: | | In game advertising blows. I don't want to pick up a Whopper to restore my health. |
You're right, it does. But with development costs rising so fast, it's a necessary evil unfortunatly. |
Cliffy B says there is no reason Gears of War shouldn't cost $20. So why the will it be $60. Because esomebody is greedy. |
Why?
B/c people will pay it
And b/c of what you said. |
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So many games... so little time
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Wins 190 - Losses 169
Level 21 |
EXP: 11590
HP: 3150
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STR: 1050
END: 1050
ACC: 1200
AGI: 1200
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Bianco & Nero (Sabers)
(500 - 600) |
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Jolly Roger
Senior Otaku
Age: 287
Joined: 04 Mar 2004 |
| Posted: Thu Apr 27, 2006 1:09 pm Post subject: |
Gar! Methinks I should become a game developer. Then I'll have tons o great swag! Har Har!
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Just when you thought it was safe to go back into the water... |
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Level 8 |
EXP: 6829
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STR: 950
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Skull Smasher (Sword)
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